Re-engineering Human decision making mind.

Waterbury Financial Strategies Inc CEO / Founder Rahim Thawer post this week “Re-engineering Human decision making mind.”

There is no apprehension how much a human mind can comprehend and generate constant flow of ideas and thoughts. However, just like anything on this earth, it has to be trained to a degree when it comes to making simple or complex decisions either involving everyday activities or forming future strategies. Human factors engineering is a science that plays a vital role in decision making for the minds of many individuals whether they are in a manufacturing plant or even stopped at a red light.

It is human nature to jump to conclusion often when the decision maker makes the wrong choice but we fail to place ourselves in that position to understand why was that decision made in the first place. Many times the external data and representation of scenarios makes us unsophisticated to make the right decision.

This concept of decision making can not only be utilized in the field of engineering, such as making of the traffic lights for example which feeds data to your mind whether to make a stop or to go in green. This can be employed in just about any industry and business. In today’s chaotic and volatile marketplace, human factors engineering is a key element for the entrepreneurs. We have been developing a number of models and principles in-house for the last few years to see how they perform in real world problems. The results were simple phenomenal.

As we enter into the new era of business, we have to equip ourselves with appropriate decision making skills and taking into consideration all the factors that play a role in that particular event by creating a merit analysis. It can be a very challenging model to create if you lack proper skills and intellect since merit analysis does assign a value on all the factors for final decision. The key is obtaining information that is authentic and does apply today; information that was valid yesterday cannot be used and is already outdated.

My Thoughts: Carefully analyze the market, regardless of whatever industry you are in, make a use of human factors engineering in your decision making skills. Remember, it may cost you a little more initially but at the end of the day you will end up with making the right decisions and higher revenues as well.


Rahim Thawer /
CEO of Waterbury Financial Strategies Inc
http://www.waterburyfs.com